1. Monitoring and dissemination of market information, including identification of the local and global supply-demand situation;
  2. Promote trade and market access for Kenya tea;
  3. Create overseas market linkages for Kenya tea;
  4. Conduct Kenya tea market research, intelligence gathering and surveys on traditional, emerging and potential markets for Kenyan tea;
  5. Build capacity of value chain players on product development, adaptation and product design, packaging, labelling, branding and enhancement of exporting skills at both sectoral and firm levels and providing business counselling services to potential and existing exporters; 
  6. Promote and advise on strategies for value addition prior to the export of tea from Kenya.